If you want to know more about ethnography and qualitative research...
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Becker, H. S. (2008). Tricks of the trade: How to think about your research while you're doing it. University of Chicago press.
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Elsbach, K.D. and Kramer, R. (Eds) (2016). Handbook of Qualitative Organizational Research. : Innovative Pathways and Methods. Taylor and Francis Ltd.
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Emerson, R. M., Fretz, R. I., & Shaw, L. L. (2011). Writing ethnographic fieldnotes. Chicago: University of Chicago Press.
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Mir, R. and Fayard, AL. (Eds). (2021) The Routledge Companion to Anthropology and Business. Routledge.
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Strauss, A. (1987) Qualitative Analysis for Social Scientists. Cambridge: Cambridge University Press.
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Van Maanen, J. (2011). Tales of the Field: On Writing Ethnography. (2nd ed.) Chicago: Chicago University Press.
Check also the Ethnography Atelier which has a lot of great resources: a podcast, seminars, and workshops.